Acquisitions

The relationship between marketing and technical disciplines within an organization is a critical one for the success of that organization. Our expertise in both of these areas, and an excellent understanding of the relationship between them, can benefit anyone considering an acquisition or major financial investment.

In the process of an acquisition financial and organizational information is carefully considered, but sometimes marketing and technical aspects can not be reviewed as thoroughly due to lack of qualified resource.

Martex can provide a confidential review of certain factors that could prove critical to an investor, these include areas such as:

• Analysis of Sales and Marketing costs, hidden marketing costs, time to market study.
• Distribution methods, security of distribution channels, channel conflicts.
• Training requirements, repair procedures, documentation costs.
• New technology impacts, competition, regulatory requirements.

• `Goodwill' evaluation, tradename and company name value assessment, supplier relationships.
• Product design quality, security of key technology, product development cost review, support costs, product liability analysis.
• Patentability, cost of patent and copyright maintenance, patent violation risk.
• Manufacturing processes, portability of procedures, dependence on key personnel, QC review and procedures.
• Technical approvals, requirements, costs, risks.
• Quality and stability of key technical and marketing personnel.

Performance failure in any one of these areas can significantly impact the financial performance of the organization and its viability as an investment or acquisition. A Martex analysis can help identify problem areas before a major commitment is made.